Survey: "Perfect Ager 2022"

social, leisure and shopping behaviour of the generation 60+ after covod-19

Perfect Ager - this is the growing group of people aged 60+. In times of change through COVID-19 , it is all the more relevant to understand changes in their needs and their behaviour. Leitwerk GmbH is carrying out the Perfect Ager 2022 study for this purpose. The main starting points of the study are:


  • Attitudes to health, nutrition, climate change
  • Shopping behaviour offline & online
  • Usage and barriers of mobile communication
  • Acceptance of online solutions for sensible data
  • Impact of Covid-19 on attitudes and behaviour